Saturday, February 14, 2009

Two journalism students going to nationwide business competetion

The CBF approved $350 each to two students who will travel to Houston and Orlando for NASA's 11th Annual Consumer Engagement Conference. 

Although we couldn't cover the entire cost of their trip ($530 for travel and $470 for lodging) we are happy to help partially pay the way.

A few notes about what they're doing:
  • Conference is from May 4-7 2009
  • Chance for national exposure for Cal Poly's journalism department
  • The two students, Brad and Ashley, are designing all promotional materials for the project
  • Business/aerospace aspect completed by aerospace grad student Coleman Younger
  • The students will present a 30-second public service announcement to NASA officials 
  • PSA is only one portion of it; students must create a branding/PR strategy
  • Also creating a Web site and using new media to spread the word
  • Cal Poly's team is the only school that hasn't been a finalist in the competition before
  • Cal Poly is one of 7 finalists of about 80+ entrants 
About their requests and the conference

Bradford Applin, broadcast junior:
The student is a member of the Cal Poly NASA Means Business 2009 team and as a finalist team we must attend the NASA orientation in Houston in late February and the Customer Engagement Conference in Orlando in early May. The student will present to top NASA officials and compete against the other finalist schools for the chance to present in Washington, DC in September. Ashley will receive constructive feedback from the top public relations officers at NASA and experience private tours of NASA's facilities.
Ashley Hudson, public relations senior:
The student is a member of the Cal Poly NASA Means Business 2009 team and as a finalist team we must attend the NASA orientation in Houston in late February and the Customer Engagement Conference in Orlando in early May. Brad will be presenting the public service announcement that he and other members of the team will create using CPTV facilities. He will compete against the other PSA entries for the opportunity to air Cal Poly's PSA on NASA's website and potentially on a major television network. This is a wonderful opportunity for Brad to receive feedback on his broadcasting experience and to market the strength and quality of Cal Poly broadcasting.
To see their initial request forms, click here

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